Now a delivery believer, Chili’s looks for margin aids - Restaurant Business Online
Photograph: Shutterstock A late-comer to delivery, Chili’s Grill & Bar is striving to capitalize on the opportunity by reconsidering its staffing and packaging for off-premise business. Executives of parent company Brinker International attributed the casual-dining chain’s increase in same-store sales for the first quarter ended Sept. 25 in large part to the benefits of adding delivery. Comps rose 2.9% for company-operated restaurants and 0.4% for franchised units. Asked about the discrepancy in results for franchised and company stores, Brinker CEO and Chili’s President Wyman Roberts cited differences in the rate of adding delivery. After holding off on that service while competitors cannonballed into it, the casual chain finally took the plunge during the summer through an exclusive deal with DoorDash . Brinker executives did not divulge what portion of Chili’s sales are currently generated by delivery. Chili’s posted positive comps for Q1 despite a rollercoaster pattern to